Services and Pricing
Ongoing Marketing Consulting
Wizard of Ads ® Chuck McKay, Ltd. will do everything in our power to maximize return on your advertising investment.
Members of my consulting team and I will make an initial visit to your city. We'll examine your business and study your competitors. We'll craft strategy, negotiate media, focus your advertising budget, and create more convincing messages for your business.
Throughout the year we’ll monitor your progress, consult as needed, and create an ongoing series of ads.
Consulting Fees
Our fee schedule assumes you have an U.S. based, owner-operated business, that you gross less than $1,000,000 annually, and that you don’t yet have multiple locations.
Our customary Master Planning Fee is $5,000.
Our Monthly Implementation Fee is typically $500 per month.
Your entire first year investment is $11,000.
Fees for larger businesses, or those with multiple locations, will be adjusted by their degree of complexity.
All agency commissions flow directly to you. (Many of our clients have paid for our services with this savings alone).
Additional Services
Stealth Marketing Report
You'll receive our highly detailed proprietary questionnaire and checklist.
Fill it out for your company. Then discretely mystery shop your competitors. Fill out the questionnaires for each of them.
We'll analyze your data, prepare a comprehensive report of your competitive situation, and suggest areas in which you should concentrate your marketing efforts for maximum return.
$895.00
Chuck's Hotseat
Are you conducting e-commerce? You need to know where the "holes" in your conversion process are causing you to lose shoppers before they buy.
In a group setting we'll use some of the principles of Persuasion Architecture TM to examine your web site.
With like-minded web site operators, you'll assume four standard personality types and trace their attempt to buy goods and services on your site.
Chuck's Hotseat will give you a customer-centric real world view of your web site's effectiveness. Check availability.
$595.00 for two participants per business.
The Advertising Audit
Are your ads effective? Need a professional review?
Submit examples of your company's newspaper, radio, television, and Yellow Pages advertising.
We'll send you a written critique of your advertising, complete with production suggestions.
$295.00 for analysis of 2 ads from each medium.
Lunch With Chuck
Get together with other business people (limit 7) to have Lunch with Chuck. Check availability.
Over a two hour lunch each participant will have 15 minutes to describe his or her biggest marketing problem. Under Chuck's guidance the group will brainstorm solutions.
$100.00 per participant.
