Fishing For Customers - Purchase the book.

How many times have you asked
"What Do Customers Want?"
   Are you frustrated because you need to increase revenues, and do it NOW?
   Are you upset because sometimes advertising appears to work, other times it doesn't, and you can't predict which?
   Are you concerned because business is soft and you don't know what to do?

   Are you downright angry with media reps who keep promising t0 "get your name out there" but can't seem to get you any results?
Fishing For Customers And Reeling Them In is an easy to follow, step-by-step guide that will help you succeed at marketing your business even if you've never written an ad before.

This book will have you saying "WOW! I can do this!"

Business People Just Like You Are Attracting New Customers With A Few Easy-To-Remember "Fishing" Rules

Dear Business Owner:

Everyone has been fishing at one time or another. And, we all learned a few simple rules, like "Don't shout... it scares the fish." So why do advertisers scream "We're the biggest! We're the best! We will not be undersold," and expect folks to come flocking in?

By applying common sense "fishing" rules, Chuck McKay claims that you already know half of what you need to successfully market your business - and you can easily learn the other half with the help of this book.

You'll Learn Such Rules As...

There is no universal bait. When it's common sense to choose bait which attracts a specific fish, why would your ads attempt to reach "everyone?"

Lesson: When your ads target specific customers with specific offers, your advertising response rate will increase by orders of magnitude.

Determine what fish are biting today, and then drop several extra hooks with that same bait.

Lesson: Once you determine which offers bring in new customers, increase the frequency of your ads.

Remember, professional fishermen do not catch and release. They fill up the boat and haul 'em all back to the pier.

Lesson: Your ads are NEVER "good enough." When they don't bring in every potential customer, you lose money.

Using these, and other easily remembered lessons, McKay makes the fundamentals of marketing your small business simple.

Click Here To Purchase Fishing For Customers
With Our Money-Back Guarantee
for Only $17.95 and We Pay The Shipping to Anywhere in the U.S.

Fishing For Customers
And Reeling Them In
will help you, step by step, to create a more effective marketing program.

    You'll learn how to identify your most profitable customers, and how to irresistibly attract them to you much like iron filings are drawn to a magnet. You'll also learn how to eliminate those customers who waste your time and don't create any profit for your company.

    You'll learn how to identify which customers operate in Relational Mode and which operate in Transactional Mode. All customers operate in one mode or the other. The things you say to attract one are guaranteed to repel customers who are comfortable operating in the other.

    You'll learn the two kinds of advertising - Call To Action and Top-Of-Mind Awareness. One only works with customers who operate in Relational mode. The other only works with Transactional customers. Why you can't do both (See the "No Universal Bait" rule).

    You'll learn how your professional reputation is built among your customers, and among people you haven't even met yet.

    You'll learn why discounted price is a terrible marketing strategy. (Is it any wonder that at least one of the major airlines is always in bankruptcy)?

    You'll learn why the amount you spend on rent must effect what you spend on advertising.

    You'll learn how to effectively use major media and how to negotiate with each. You'll learn which media outlets to select, and how to create great long-term relationships to your benefit with each.

    Maybe most importantly, you'll learn that sometimes it isn't necessary to advertise at all. And you'll learn how to determine whether that's the case for your business. Over the next few years, how many tens of thousands of dollars will this skill save you?

Creating advertising that makes potential customers want to do business with you isn't all that hard. Especially when you understand the principles successful marketers use every day.

If you're disappointed in your company's advertising...

If you've just purchased a business and you're looking for ideas...

If you've dabbled a bit and would like to improve your results...

This book will help you
make more money.

Packed with small business strategies, tips, and marketing solutions, Fishing For Customers And Reeling Them In will help you to understand who your most profitable customers are, and how to attract more customers just like them.

Fishing For Customers is an easy read, and has been enthusiastically embraced by business people across the nation.

Our "NO HASSLE" Money Back Guarantee
Means You'll Buy With No Risk

If this book isn't everything you expected, we'll take it back. And when you buy direct, we'll include the shipping to anywhere in the U.S. at no additional charge.

READY TO GET STARTED?

Order now. Just click the button and easily pay with any major credit card through Paypal's secure server.

You will not be asked to open a Paypal account. If you already have a Paypal account you may, of course, choose to use it.

Either way, thank you for your purchase. Your book will usually ship within 24 hours.

116 pages
Softcover

Click Here To Purchase Fishing For Customers
With Our Money-Back Guarantee
for Only $17.95 and We Pay The Shipping to ZAnywhere in the U.S.

Back to Fishing For Customers.

Purchase The Book
For Only $17.95

""Fishing For Customers And Reeling Them In is packed with profoundly obvious truths about attracting and successfully dealing with customers. It’s an easy read that you’ll want to review regularly. The material in Chapter Two came up in a discussion at our company just today. An employee lost a major sale because he was dealing with the client in Transactional mode, and the client operates Relationally."
Tyler Engberg
Regional Sales
Northern Dewatering

"Chuck McKay grabbed my attention before the end of the first page of the first chapter of his thoroughly entertaining, incisive book, and kept me mesmerized right to the end. Chuck rang a loud, clear bell with his admonition to us to focus on the 20% of our potential customers who will become the relational, long-term, loyal base. I am proactively following his advice!"
Silas O. Hughes
Sales Representative
National Association For The Self Employed

I read Fishing For Customers And Reeling Them In and immediately came up with an advertising campaign that started paying off in only eight weeks. I wish I'd had this book a decade ago. The longer we keep following McKay's strategies, the better and more effective our advertising becomes."
Don Parnell
Owner
Star Pawn

“McKay’s knowledge of marketing and sales is amazing, and the way he presents it is simple, fun, and entertaining. I’ve used much of his advice building my own business.”
Benton Lamson
Owner/Broker
Blue Star Properties

"Over the years Chuck McKay has contributed to my personal success in founding three companies.
Chuck understands how to catch 'em. He will bait your business hook for success. He'll show you where to fish for customers, how to get them to bite, and how to land the big ones.
Grab a pole and get ready for the darndest fishing trip ever with one of America's best marketing guides."
William L. Stakelin
Chairman and CEO
Regent Communications
Former CEO
Radio Advertising Bureau

“Clear, concise, humorous, with information you will use again and again.”
Annette Valenzuela
Marketing Manager
Curves For Women

“For the first time all of the contradictory information makes sense. Chuck has managed to make it simple and easy to understand.”
Don Petron
President and CEO
Centennial Office Products

“McKay attacks the subject honestly, with common sense, experience, and statistics to back up what he says, without ever becoming too analytical. He is one of the most interesting and sensible experts I’ve ever read on the subject of marketing.”
Dana Gordon
Author
Success Tidbits

"Brilliant! This book should be required reading for every media salesperson… and for every client as well."
Jerry Snyder
Chief Executive Officer
Jerry Snyder Associates

"This book is clear, concise, and makes important advertising and marketing principles easy to understand. After reading Fishing For Customers And Reeling Them In I know the business I'm about to start will be a success."
Jill May
Independent Web Designer