Suggested Reading
Some of the books on this list are approaching a century in age. Some are among the most recent and intriguing thoughts in the industry.
If you're an experienced marketer, you don't need this list. If you're newer, however, you may find these books to be the basis of an education in marketing and advertising.
I've arranged them alphabetically by title. Please
don't interpret this as any kind of "ranking."
- Call to Action - Bryan Eisenberg and Jeffery
Eisenberg
- Confessions of an Advertising Man – David Ogilvy
- Guerilla Marketing – Jay Conrad Levinson
- How to Advertise – Kenneth
Roman and Jane Maas
- Magical Worlds of the Wizard of Ads – Roy H.
Williams
- My Life In Advertising – Claude Hopkins
- Ogilvy on Advertising – David Ogilvy
- Permission Marketing – Seth Godin
- Positioning: The Battle for Your Mind - Al Ries and Jack Trout
- Reality in Advertising – Rosser Reeves
- Scientific Advertising – Claude Hopkins
- Secret Formulas of the Wizard of Ads – Roy H. Williams
- Tested Advertising Methods – John Caples
- The 33 Ruthless Rules of Local Advertising - Michael Corbett
- The Fall of Advertising and the Rise of PR - Al Ries and Laura Ries
- Waiting For Your Cat to Bark – Bryan Eisenberg and Jeffery Eisenberg with Lisa T. Davis
- Wizard of Ads – Roy H. Williams
